mobileOne Technology: Real-Time Solutions to CPGs
Benny Toh, CEO In the last couple of years, the field force sector has been characterized by magnificent solutions from technological companies. The advent of numerous aspects of the field services industry such as mobile applications and cloud computing has ensured that people get to enjoy a wide range of benefits. Given the cutthroat competition that currently typifies the sector, organizations are required to be very innovative and unique in the manner which they offer their services. mobileOne Technology has cut a niche as the technology of choice for the consumer package goods (CPG) and pharmaceutical sector in Malaysia. Taking advantage of low-cost mobile telephony services as well as the presence of 3G/LTE technologies in the Asia-Pacific region, mobileOne Technology focuses on offering customized business solutions to engagement and marketing management, as well as field force management. Throughout its six years of operation, mobileOne Technology has created a solution that has algorithms that are in-built and intelligent, which are intended to automate, as well as adapt to numerous business processes undertaken by the CPGs, particularly with regards to their field-force management.
Alive to the existence of various players that offer similar services in the industry, mobileOne Technology has strove to embrace uniqueness. Benny posits that “One of the uniqueness that mobileOne Technology field services management has is in where its solutions are able to cater the exact need of different roles within the CPG industry.” Services which are offered by the company are meant to overcome challenges faced by managers and field agents when they are discharging their duties. The platform which the firm offers to its clients allows them to automatically submit reports and record events in the field in real-time.
Armed with six years of successful journey, MobileOne consistently deals with the pain points relating to the automation theory prevailing in the field service platform
Therefore, the product that is tendered by mobileOne Technology brings instant automation and subsequently leads to the emergence of numerous pinpoints including, real-time data delivery and efficient management of the field-force by the clients’ managers.
Benny, the CEO of mobileOne Technology, clearly explains the usage of the mForce solution, which allows mobileOne Technology’s CPG clients to closely examine the data relayed by their field force in real time. Aforementioned mForce possesses four major aspects which include Promoters, Merchandiser, Field Auditors and Sales Force. According to Benny, “Promoters conduct face-to-face interaction with the consumers and gain in-depth knowledge on their needs. mForce is the right tool for the promoter management sector since it helps in engaging with their target consumers.” On the other hand, the solution also allows merchandisers to improve their efficiency since it keeps them abreast of the prevailing market trends.
“Our portal and dashboard functions can cater(to) real-time information right from data collection, tracking, reporting and automation of all the field services conducted by the field agents,” elaborates Benny. By offering mForce to the CPG and Pharmaceutical industry, mobileOne Technology helps multinational companies in the Asia-Pacific region which is now part its rapidly growing portfolio. With mGage–a location tracking mobile marketing app–mobileOne Technology drives sales and adds value for manufacturers, retailers and consumers from virtually anywhere and at anytime. “Our digital strategy enhances retail activities and allows for a more effective communication between the retailers and their respective customers through our mGage app,” adds Benny.
Given the success that it has had in the CPG sector and the company’s continuous desire to offer solutions to the fieldforce, mobileOne Technology plans to expand its scope to include the SME sector. Adding to that, competitive characteristics of the mForce solution especially its capability by design to remain platform agnostic – running on almost all commonly used operating systems – is set to allow the company to cater for more regions and sectors in the future.
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